Analysis Of Pantene s Advertisement Not Sorry

Pantene’s advertisement entitled â€Å"Not Sorry† stands out amongst other ads because it employs both verbal and nonverbal forms of communication in order to convey a message that goes beyond selling their brand. The ad strives to empower females and encourage a pivotal change in an unacceptable aspect of societal behavior. It opens with a question: â€Å"Why are women always apologizing?† The words are in a bold, black font with a white background. The simplicity of their appearance draws the audience’s attention. The graphics are direct and unadorned, speaking directly to the message and motivation behind the ad. It is an engaging question, one that gets at the heart of a prominent societal issue: what is the role of women and how is it different to that of men? At first, the audience may be unclear about what the question means: â€Å"apologizing† for what? But, the montage of diverse women in different environments quickly makes its point. Each of them is saying â€Å"sorry† to male figures: co-workers, husbands, bosses, even strangers. The issue is that none of the women are shown doing anything deserving of an apology. Despite this, it appears to be their immediate, automatic response. Then, a major metamorphosis occurs with the women in the video, and suddenly, they are no longer saying â€Å"sorry†; instead, they say â€Å"sorry, not sorry†. Ultimately, Pantene desires to promote a change through showing viewers a better, altered reality from that of our own, by utilizing innovative marketingShow MoreRelatedThe Sexual Commodification Of Women1424 Words   |  6 Pagesstreet smoking cigarettes. This step was presented to the public as a liberal act for feminists; suddenly women were encouraged to smoke as a symbol of their freedom. Thus began the psychological warfare that is present and proven through many advertisements. The public can easily lose sight of the priorities being set by feminists a s consumerism facilitates purchases of almost anything one needs in the way beauty or entertainment. That being said, it is extremely difficult to analyze complex culturalRead MoreAdvertising Advertisements And Body Image1645 Words   |  7 PagesThis guidance note, approved by the EASA Board in 2009, is designed to assist the advertising industry and SROs in ensuring that women and men continue to be portrayed positively and responsibly in advertising. History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE Authors have also attempted to correlate various demographic variables such as age and education, as well as geographic variables with preferences for role portrayals in advertising. Through the ages men have been considered to be financial

The Second Amendment Of The Usa Constitution - 3202 Words

The Second Amendment of the USA Constitution. Issues and Controversies Jesse Snell Criminal Justice Process Professor Kerry Erisman December 21, 2014 Contents Introduction 2 Research Hypothesis and Method 3 Background of the problem 4 Structure of the Research 5 The Opponents’ View 6 The Proponents’ View 8 The issue is well-regulated 8 Guns Are Really Used In Self-Defense Purposes 9 The importance of firearms industry 11 Conclusions 11 Introduction 1789 was a landmark year for the United States of America. The Second Amendment, which authorizes bear and use of the firearms by the citizens of the United States of America, was enacted. Together with the two landmark decisiona of the United States Supreme Court in 2008 ended 2010 respectively, the right of legitimate use of firearms was ultimately recognized in the legal system of the United States of America . Gun politics of the United States remains one of the most controversial areas on the political agenda of the country . The issues are designed by the two important constituents, which are gun-control laws and the rights of the gun bearers respectively. In particular, the opinions of the gun activists and the legislators often diverge in relation to the extent and scope, to which the use of firearms should be made permissible in the United States of America. However, the provisions of the second amendment to the United States Constitution stand firm. The citizens of the USA are legitimatelyShow MoreRelatedThe Constitution And A Framework For Government Based On Broad Principles1620 Words   |  7 PagesGovernment and Economics Name: Catherine Pankow Unit 3: The Constitution Per: 9 Date: 12/2/15 CONSTITUTION GUIDED NOTES Background: When drafting the Constitution, the Framers’ intent was to create a framework for government based on broad principles. 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The difference came whereRead MoreThe Uk Constitution And The United States1557 Words   |  7 PagesOften the UK constitution is asserted to be the most unique in the world, as its sources are a piece of historical significance as they come from great British heritage. From the case of Jackson and others v Her Majesty’s Attorney General, Lord Steyn stated that ‘We do not in the UK have an uncontrolled constitution’. In general terms a person may judge the UK constitution to be uncontrolled due to it being unwritten, as it is derived from a wide range of sources. Which vary from common law to internationalRead MoreCourt And Process : Constitutional Court989 Words   |  4 Pagesinsists that is in the faith amendment and it should be until the bi ll of right of the state government, and the federal government were unsure of the faith amendment was so clear. 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Though the clause 1, the first power given to congress by the Constitution is the power to tax, and Congress also has the power to levy tariffs but it’s not allowed to charge more for imports into one state than into another. Then congress control the nation’s Finance and it’s make it has enough power to effect the politic. In the clause 2, congress are able to borrow money on the credit of the United State. It’sRead MoreShould the Uk Retain Its Uncodified Constitution Essay1369 Words   |  6 PagesShould the UKs constitution remain uncodified? A constitution is a set of rules which may be written or unwritten, establishes the distribution of power in a political system, the limits of government jurisdiction, the rights of citizens and the method of amending the constitution itself. An uncodified constitution is unwritten, or at least not written all in one document. The constitution in the UK is found in a variety of sources which are mainly statute and common law, conventions and traditions

Love What Is It Essay Research Paper free essay sample

Love: What Is It Essay, Research Paper Love: What is it? Love, what is it? To many people love means many things. To others, to love is to put their felicity in one another. Others love can be how they feel about that particular person. I # 8217 ; m non speaking about the fatherlike love or that maternally love. I # 8217 ; m speaking about the love that you feel towards person. That particular person that you could perchance pass the remainder of your life with. Webster defines love as a strong feeling of attractive force ensuing from sexual desire ; enthusiasm or fancy. But to me love is non merely a feeling, but it is the manner that you treat that particular person that you care for. Treating them so kindly so they # 8217 ; ll cognize you care and love them. Love in my eyes, is doing that forfeit for person, cognizing that you might repent it sooner or later. Love is how you make another individual experience when you are in their presence. Love is the laughter that you portion, the clip you spend, and the relationship that you build with that particular person. Many people show or express their love for person in many and different ways. For case, there was an ancient Egyptian Poem that captivated my attending. While I was reading the verse form it made me recognize how more people view love the same manner as I do. The verse form is named # 8220 ; Love, how I # 8217 ; d love to steal down to the pond. # 8221 ; In the verse form there were lines that helped me recognize that love is non what you say, it is what you do. And in the verse form there was a line that stood out far from the remainder. It said, # 8220 ; Just for you I # 8217 ; vitamin D have on my new Memphis swimwear, made of sheer linen, tantrum for a queen- Come see how it looks in the H2O # 8221 ; . Not caring about how she looks to others or how foolish she might experience, she entices her mate with a swimwear that when wet it reveals all of the adult female # 8217 ; s organic structure and leaves nil to the imaginativeness. As I read on I felt if she was speaking to me. Leading me into the pool. I felt as if this is the instance because throughout the whole verse form no names were said, and there was no 1 who replied when she asked would you like # 8220 ; to wade in with me? # 8221 ; As I read on I so replied yes, yes I would fall in you. Why, you might inquire. Because of her actions, non her words. The poet or adult female shows that she wants to be with you alternatively of stating you. Remember, to me love is in the actions non the words. As I continued to read and reflect about love and how it is expressed, I remembered a verse form that I had written to demo my girl-friend how she makes me experience. The name of this verse form is called, # 8220 ; She Struts # 8221 ; . She walks with beauty, grace, and manner. Even on a bad twenty-four hours she makes me smile. Head held high when mine is low, she struts by sexy, fresh and slow. Asking, # 8220 ; What # 8217 ; s the affair? # 8221 ; , as if she doesn # 8217 ; T know. When there was no answer she turned, Sexy, sassy and decelerate. She looked in my face with hazel eyes and a smiling Tittuping toward me as if on a cat walk, Hesitating so turning doing my frown somersault upside down She whispers in my ear quietly, # 8220 ; You love to see me this I know, But you love it more to see me go. # 8221 ; Then turns and prances off sexy, fresh and slow. This verse form like all of my others is about a adult female and her actions. This peculiar adult female is 19 old ages of age, five pess nine inches tall, with a arresting personality prosecuting a modeling calling. I named the verse form # 8220 ; She Struts # 8221 ; because of the manner she walks. As if ever on the # 8220 ; cat walk # 8221 ; she prances by caput directly, weaponries at her side. I truly love this verse form because I put much feeling and thought into it. But there are a few things that I would alter. Well possibly non alteration, but perfect. As I look at it now after it # 8217 ; s been a piece since I wrote it I see some defects. Like the subdivision in the verse form when she struts easy as if on a catwalk. When you think about it when you see theoretical accounts on the catwalk they are normally walking sort of fast so the following individual can come out behind them. On the other manus I like this verse form better than the remainder of the 1s in my aggregation. I can # 8217 ; t truly state why, possibly it is how I feel towards this individual that makes me experience so strongly about this work. Or possibly its how the lines flow off of your tong as you read it. It could likely be how it has a natural beat and sooths the individual that you are reading it excessively. There are a batch of grounds that I appreciate this verse form and the chief ground is because I wrote it fore and about a particular person. When showing love through your actions, composing poesy is non the lone manner that you can make it. A favourite vocalist of head who writes love concert dances, Kenny Lattamore, wrote a vocal named # 8220 ; For You # 8221 ; . Within this vocal he sung about all of the things that he would to for his particular person. A peculiar poetry I truly liked was one when he sung, # 8220 ; For you I # 8217 ; ll give the cup of love that overflows, and any one who knows me knows. # 8221 ; I like it because it describes how his love for her is unconfined or he has so much of it to give. But when I asked a friend what she thought about the poetry, she thought that it was a existent cup or vase. And when I thought about it being a existent cup it could hold been, but I besides looked behind the cup toward the individual giving the cup. Many people merely look at the obvious, but others like my-self and Chung Tzu expression for the underlining significance. In the # 8220 ; Book of Songs # 8221 ; , written by Chung Tzu there is a false fruit numbered 22 in the text. Part of it reads: Of just misss the prettiest Give me a ruddy flute. The flower of that ruddy flute Is pleasance at the miss # 8217 ; s beauty. She has Been in the grazing lands and brought for me rush-wool, Very beautiful and rare. It is non you that are beautiful ; But you were given by a lovely miss. In my sentiment the lesson of the verse form is non to care for what is given to you, but cherish the idea and earnestness of the individual. Material points can be lost, broken, or even stolen. But when you see it as an action of 1s emotion, the idea of that point ant the individual who gave it to you will populate on forever. Patterson 5 Today, many people have different out expressions and positions about love and that what it is or what it should be. But you can # 8217 ; t genuinely love any one until you answer that amusing small inquiry? Love: What is it?

The Odyssey Essay Summary Example For Students

The Odyssey Essay Summary In book twelve of The Odyssey, the main character, Odysseus, is confronted with three obstacles that he and his crew must conquer in order to get home to Ithaca. The first of the three obstacles that Odysseus and his crew must face are the sirens and their enchanting melody. This obstacle is the easiest one for the war heroes to conquer, all they have to do is plug their ears and sail past the siren’s island. Odysseus adds a twist by having himself tied to the mast of his ship where he can here the song, but cannot be drawn to his death. After the sirens Odysseus and his men only have to face one of the two following obstacles: the monster Scylla, or the natural phenomenon Kharybdis. Before Odysseus and his men made their journey through these obstacles Odysseus was forewarned of the dangers ahead. Instead of informing his men of their possible death, he kept his knowledge to himself. In the moral standards that people use in the late twentieth century, Odysseus’ decisi on not to tell his crew about the dangers that lay ahead of them was unethical. However, in the standards of Greece in Odysseus’ time period it more than likely was a moral action. Knowing both of these facts, how should we, as readers, interpret Odysseus’ decision? Odysseus made his decision because he believed that his crew would not go through the cliffs that house Scylla and Kharybdis. Odysseus was probably correct in his judgment of his men’s willingness to face death. As the commander he has the right to make decisions of this caliber. The idea of a commander having the ability to decide whether or not the crew lives is another moral issue. Personally, I’m not sure what the rules regarding this are in the United States’ armed forces today. Besides what our armed forces think, I don’t think that the idea of a commander having the kind of authority to decide whom dies and who lives is moral. Besides the idea that Odysseus, as a commander , has the authority to decide the fate of his crew, there is the issue of the reasons behind his decision. I believe that he based his decision to put his crew’s lives at risk on his own need to get home to Ithaca. Therefore, according to Odysseus’ logic, he wants to go home much more than his men because he thought that his crew would abandon the ship if he told them of their fate. Whereas he is willing to face the dangers of the obstacles ahead in order to get home. To me this is a selfish decision on the part of Odysseus, to sacrifice his crew, or some of it, so that he can get home. We will write a custom essay on The Odyssey Summary specifically for you for only $16.38 $13.9/page Order now In conclusion, Odysseus made a decision not to tell his crew about the dangers that lay ahead of them based on several things. He thought that they would refuse to face death because they didn’t think that getting home was worth the risk. He had the right to do this because he was their commander. Still, no matter which moral system you look through, past or present, Odysseus did not tell his crew about the dangers they would face due to personal reasons. He didn’t tell his crew that six, maybe even more of them, would die all because he wanted to go home to Ithaca. Bibliography:

The human resource, employment relations strategies, processes adopted in the fast food industries in the United States, Germany and Australia

Introduction The fast-food industry has become extremely internationalized within the last three decades; such companies as McDonald’s or Burger King operate in countries that may have different political and legal systems, cultures, or even religions (Berberoglu 2002, p. 135).Advertising We will write a custom essay sample on The human resource, employment relations strategies, processes adopted in the fast food industries in the United States, Germany and Australia specifically for you for only $16.05 $11/page Learn More This essay is aimed at comparing and contrasting the human resource and employment relations strategies used in such countries as the United States, Australia, and Germany. These countries have been chosen because such examples can show how multinational corporations (MNCs) adapt to different legal systems, social values, and cultural environments. For instance, the United States can be seen as a country where the fast-food indu stry first achieved enormous success in terms of financial performance. By looking at it, one can understand the origins of HR practices used in the fast-food industry. In turn, Germany can be of great interest to business administrators because of its labour relations system that requires MNCs to develop more complex HR strategies and give more bargaining power to workers. Finally, Australia is a state which places much emphasis on the corporate social responsibility of private businesses and one should see how companies adapt to these requirements. Overall, it is possible to say that a MNC has to take into account such factors as the labour laws of a country, the degree to which workers are unanimous, and cultural values of a particular society.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Although, it may not be possible to develop a model that can fit every country, business administ rators can identify a set of best practices that are related to staffing, training and development, remuneration, management, and industrial relations. Theories related to HR practices in multinational corporations To a great extent, the success of international companies depends on their ability to improve or optimize every aspect of their performance. These organizations have to be concerned with the cost of their operations, especially labour expenses, and relations with customers. These aspects of performance are of crucial importance to the fast-food industry which can be defined as a group of firms specialising on â€Å"branded† convenience food prepared in a place and meant for direct sale to retailers (Royle Towers 2002, p. 2). Human resource management plays an important role for these organizations, because it ensures that a company can recruit and retain the employees who can effectively cope with the goals that the organization sets. The first strategy is based on the convergence theory. According to this approach, cultural boundaries or distinctions can be eroded; therefore; similar HR models and approaches can be replicated across countries (Mcgaughey Cieri 1999, p. 236). In contrast, the divergence theory implies the difference between cultures will continue to play an important role and HR managers will have to encourage diversity (Mcgaughey Cieri 1999, p. 237). The countries that have been chosen for this discussion do not differ significantly in terms of such cultural indicators as power distance or uncertainty avoidance (Hofstede 2012).Advertising We will write a custom essay sample on The human resource, employment relations strategies, processes adopted in the fast food industries in the United States, Germany and Australia specifically for you for only $16.05 $11/page Learn More However, there are some differences in such values as collectivism and individuality, especially if one is speaking about t he United States and Germany (Hofstede 2012). Thus, the influence of culture is one of the issues that multinational corporations (MNCs) should be aware of. Secondly, HR professionals have to think about laws that are implemented in specific countries. It should be mentioned that the term human-resource relations refers to the programs that an organization puts in place in order to ensure that the employees receive the benefits that are guaranteed by legislation (Lusthaus 1999, p. 69). In particular, one can mention such issues as compensation, protection of health, or human rights (Lusthaus 1999, p. 69). In turn, employment relations strategies can be understood as long-term objectives set by the management in order to preserve or change workplace procedures and results (Rose 2008, p. 81). Fast-food companies have to focus on such activities training, recruitment, and compensation policies to make sure that their labour costs remain low, while the quality of organizational performa nce is not impaired. Yet, one should take into account that HR practices and relations with workers are affected by a variety of factors, for example, labour legislation of a specific country, or the attitude of a society toward a specific job or occupation, and so forth. Thus, HR managers should be aware of these factors. Overall, the task of these professionals becomes more complicated when they have to adjust their practices to a different country.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, fast food companies that operate in Germany have to consider the increased role of trade unions there and collective bargaining power of German workers (Royle, 2012, p. 75; Schnabel Wagner 2008, p. 497). In turn, Australian fast-food companies have to be more concerned with their public image (Allan, Bamber Timo 2002 p. 161). HR professionals must ensure that the practices used in different divisions of the organization do not compromise the company and its image. MNCs are pressured to conform to the local legal and social norms. This is one of the most difficult tasks that HR professional have to cope with. On the one hand, they are pressured by the senior executives who are mostly concerned with the profitability of an enterprise. Yet, they also have to comply with the rules set by the government of a foreign country. Overall, these examples suggest that HR policies are instrumental for the effective performance of an organization. They have to ensure cost-efficienc y and good relations with customers. These aspects of performance are crucial for the fast-food industry. Moreover, this discussion shows that HR practices and employee relations have to be adjusted to a certain cultural, social, and political environment. The following section will illustrate this argument in more detail. Comparison and contrast of HR practices in different countries The practices that exist in different countries Despite the fact that the countries that have been chosen for discussion may differ in terms of legal environment, there are some similarities in the practices used by fast-food companies. The similarities are mostly related to such aspects as staffing, training, development and management. First of all, one should speak about training and development. One of the trends that can be observed in the United States, Germany, and Australia is the standardization of workplace procedures (Royle Towers 2002, p. 144). As a rule, fast food companies provide specif ic instructions for each activity that an employee can be engaged in. Special attention is normally paid to customer service (Royle Towers 2002, p. 144). Managers pay special attention to such aspects as politeness of employees, their facial expressions, their reactions to clients’ requests and so forth (Leidner 2002, p. 25). The training programs in the fast-food industry are designed to develop these skills. These corporations attempt to make sure that their workers can understand every workplace procedure. Moreover, they are trained to act as interchangeable parts of a mechanism (Royle Towers 2002, p. 144). To a great extent, this policy can be explained by the corporate culture of such companies. These MNCs usually pay special attention to the training that they provide to workers in order to succeed. Staffing is another aspect of HR practices that is replicated in the United States, Germany, and Australia. Fast-food companies have accepted the idea of high turnover in their organizations. To a great extent, this policy can be explained by cultural factors that are present in the United States, Germany, and Australia. One should take into account that jobs in the fast-food industry do not enjoy popularity in economically-developed countries (Tannock 2001). They are usually associated with lack of education or skills that allow a person to climb a social ladder (Leidner 2002, p. 16). Employees of such restaurants can even be ridiculed by peers. This stigmatization is particular strong when one speaks about the person who has already reached adulthood (Leidner 2002, p. 16). Thus, fast-food companies employ mostly young people who are pursuing their education or who are just searching for a part-time job (Allan, Bamber Timo 2002 p. 152). Overall, fast-food corporations have already accepted the idea of high turnover within their divisions. Moreover, when recruiting people, they emphasize such issues as their ability to work flexible hours or free tr aining that the company can offer. Thus, fast-food companies usually employ only young people who do not want to stay with them for a long time. One can say that each of the countries that have been chosen is an advanced economy, and the employment in the fast-food industry is not rewarding for the majority of people. Thus, fast-food companies should take into account that people see them as only part-time employers. Another aspect that people should take into account is management style, especially the degree of autonomy that workers have in fast-food industry. As a rule, the employees of fast-food companies do not have many opportunities to take part in the decision-making (Royle, 2005, p. 42). More likely, they have to act like subordinates who are supposed to follow every instruction or command of the business administrator. Again, this policy has been replicated in many countries, including the United States, Australia, or Germany. However, this approach is consistently critici zed by trade unions of these countries. Overall, these policies can be explained by the corporate culture of fast-food companies and their emphasis on cost-efficiency. In this case, cultural differences between countries do not manifest themselves. On the whole, HR professionals should that the majority of their employees do not want to work with them on a regular basis. The differences in HR practices and employee relations The managers of fast-food companies should take into account that not all of their practices can be easily replicated in different countries. The most important aspects are the remuneration and industrial relations. For instance, MNCs operating in the United States attempt to minimize the wages of the employees and they do not face much resistance (Leidner 2002, p. 12). It should be noted that in this country the labour terms are more favourable to employers, rather than employees (Leidner 2002, p. 12). American law imposes restrictions on companies, but it does not give many positive rights to workers (Leidner, p. 12). This is the main peculiarity of labour relations and remuneration in this country. Fast-food companies that began to operate at an international level attempted to emulate these policies in other countries, but they did not achieve success. For instance, such a strategy may not be successful in Germany where the collective bargaining power of workers is much stronger. The efforts of the German labour force are usually more synchronized in part because trade unions play a more important role in this society. It should be noted that in Germany a larger percentage of workers are unionized (Schnabel Wagner, 2008, p. 497). Apart from that, the German Trade Union Federation that represents the rights workers is an influential organization and many companies have to accept its demands (Royle 2002, p. 71). Moreover, according to Works Constitution Act employees are allowed to establish councils that should represent their rights ( Royle 2002, p. 72). In this country, the companies that resist the unionization of their employees are more likely to face public criticism. One can mention that McDonald’s had to encounter such difficulties when it entered the German market because it could not reach an agreement with trade unions (Royle 2002, p. 71). Therefore, Germany has a system of checks and balances that offer more protection to employees. In Australia, the rights of workers are also well-protected, in part because fast-food companies working in this country have to act as good corporate citizens (Allan, Bamber Timo 2002, p. 161). Such MNCs as McDonald’s, Hungry Jack’s, and KFC have decided to manage the entire union discussions instead of dealing with separate trade unions (Allan, Bamber Timo 2002, p. 140). So, in Australia the rights of workers are protected due to corporate social responsibility, while in Germany their rights are defended by trade unions. Managers should also take in to account that Germany and the United States differ from one another in terms of cultural values and these differences may explain why remuneration and labour relations differ in these countries. For instance, according to Geert Hofstede, Germans place less emphasis on individuality in comparison with Americans (Hoftede 2012). This means that German workers are more cohesive or unanimous (Hofstede 2012). They are more likely to join their efforts in order to force a company to raise wages. Overall, this example suggests that the practices of a company have to take into account the cultural and political environment of the country. As it has been shown, the degree of collectivism can determine the bargaining power of employees. Overall, the differences that have been identified are mostly related to human resource relations. In particular, one can speak about such aspects as compensation and labour relations of MNCs. These corporations should take into account that in the future, th e majority of governments may require them to act as responsible corporate citizens, and it will be more difficult for them to defend their reputation. HR professionals can help them avoid these problems by designing strategies that can improve employees’ satisfaction with their work. Recommendations It is possible to identify best practices that fast-food MNCs can adopt in order to perform successfully in different countries. First of all, fast-food companies should continue their policies regarding training and development. Their task is to provide on-the-job training to employees. As it has been noted before, practically every workplace procedure in fast-food industry is specified and standardized. This approach will enable them to maximize the performance of their employees at a relatively low cost. Certainly, high turnover of employees is usually believed to be a cause of many problems for many companies (Tesone 2008, p. 206). Yet, high turnover does not pose a significa nt risk to fast-food companies because they want their employees to be interchangeable in the workplace (Royle Towers 2002, p. 144). This is one of the approaches that can be applied in different countries. Secondly, while recruiting employees they should focus on such aspects as flexibility of working hours, absence of educational requirements, and ability to earn some income at the time when a person cannot secure a more prestigious employment. These organizations should remember about the demographic characteristics of their labour force. Fast-food companies should recruit young people who believe that fast-food industry can offer them only a temporary employment. This strategy can be applied in the United States, Germany, Australia, and many other countries in which fast-food companies operate. This approach has already proved to be effective. As it has been said before, the employees of fast-food companies can often be stigmatized. HR professionals highlight some positive aspe cts of working in a fast-food restaurant, for example, flexible working hours or ability to receive free training. Thirdly, they should remember that the bargaining power of workers can be greater in some countries. The managers of fast-food companies should remember that in Germany and Australia the social performance of businesses has to reach higher standards. Such practices as of-the-clock work may no longer be permissible. In the previous sections it has been shown that fast-food companies have to act as responsible corporate citizens because people who live in Australia, Germany and the US may eventually pay more attention to their labour practices. These companies should remember that they also need skilful employees, and it is necessary to find ways of retaining workers who can improve the operations of fast-food restaurants. Conclusion The success of fast-food companies strongly depends on their ability to adjust to the legal, social and cultural environment of other countr ies. In particular, they need to focus on the laws that are implemented in the country, people’s attitudes toward a certain occupation, and some of their cultural values such as collectivism or individuality. These organizations should remember that human resource and employment relations strategies can require some modifications, depending upon a particular country. For instance, in Germany fast-food companies should be ready to cooperate with trade unions. The examples discussed in this paper suggest that daily operations, workplace practices, and recruitment of employees can be similar in across different countries. They are relatively similar in the United States, Germany, and Australia. They can continue using such practices in the future. However, promotion of employee’s rights, the empowerment of personnel, and their compensation require much more attention of HR managers who work outside the United States. They should note that bargaining power of workers can b e very strong in some countries such as Germany. References Allan, C., Bamber G Timo, N 2002 â€Å"Employment relations in the Australian fast-food industry†. In Royle, T Towers, B (eds.), Labor relations in the global fast food industry, Routledge, New York, pp. 140-152. Berberoglu, B 2002, Labor and Capital in the Age of Globalization: The Labor Process and the Changing Nature of Work in the Global Economy, Rowman Littlefield, London. Hofstede, G 2012, National Culture: Germany. Web. Leidner R 2002, Fast-food work in the United States. In Royle, T Towers, B (eds.), Labor relations in the global fast food industry, Routledge, New York, pp. 7-27. Lusthaus, C 1999, Enhancing Organizational Performance: A Toolbox for Self-Assessment, International Development Research Centre, Ottawa. Mcgaughey, S, Cieri, H 1999, ‘Reassessment of convergence and divergence dynamics: implications for international HRM’, International Journal Of Human Resource Management, vol.10 no. 2, pp. 235-250. Rose, E 2008, Employment Relations, Pearson Education, New York. Royle, T Towers, B (eds.) 2002, Labor relations in the global fast food industry, Routledge, New York. Royle, T 2005, ‘Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry’, Business Ethics: A European Review, vol. 14, no. 1, pp. 42-55 Royle, T 2002, ‘Undermining the system? Labour relations in the German fast-food industry’ †. In Royle, T Towers, B (eds.), Labor relations in the global fast food industry, Routledge, New York, pp. 69-92. Schnabel, C, Wagner, J 2008, ‘The Aging of the Unions in West Germany, 1980-2006’, Jahrbucher Fur Nationalokonomie Und Statistik, vol. 228 no 5, pp. 497-511. Tannock, S 2001, Youth At Work, Temple University Press, London. Tesone, D 2008, Handbook Of Hospitality Human Resources Management, Elsevier, London. This essay on The human resource, employment relations strategies, processes adopted in the fast food industries in the United States, Germany and Australia was written and submitted by user Ahmad Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Most Effective Social Media Marketing Tools Teams Use To Up Their Game

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Social Media Approach As A Marketing Tool Media Essay Social media isnt a new Internet Hip that just popped up, but it has been around for years in the shape of forums and newsgroups. So what has changed? The introduction of various new tools and the tremendous increase of the internet user base in the last decade along with easier internet access gave the big push. To best define social media, we need to break it down. Social is relating to human society; the interaction of the individual and the group. Media is a medium of cultivation, conveyance, or expression (Merriam-Webster Collegiate Dictionary). So, social media is a media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many aka traditional media) into social media dialogues (many-to-many). Primarily, social media depends on interactions between people -as discussions and integration of words -using tech nology as a conduit. Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them (Wikipedia). It lives on the contributions and feedback of everyone. It eliminates the gap between the writers and the readers and forms a conversation-like content. As mentioned earlier, social media comes in the forms of various online tools or services. These can be categorized into numerous groups each with its own characteristics and usages. To elaborate, blogs, for example, aka web logs are an online journal for the writers to share their experiences, opinions, and thoughts while providing the readers the option add their feedback and comments to the topic. Social networks are online service websites consists of personal or commercial profiles of their users, their social relationships, and offer a variety of other activities (Wikipedia). Micro-blogging is a networking service that allows mobile users of cell phones and other Internet connected devices to stay attentive of activities within a group by receiving frequently published updates, typically of 140 characters or less. Text messages are uploaded to a micro-blogging server, and then distributed to group members (R. Kayne). Social bookmarking is a service that provides its users with the ability to store, organize, share, search, and rate bookmarks for web pages. There is also a specialized form of social bookmarking sites known as social news where users vote on articles and news. These are some of the social media variations available and are the most influential ones for businesses, There are others but are not mentioned as they are either hold no significant use toward the purpose of this document or reside outside its scope. 2. The gain of adopting Social Media Marketing Social media provides companies with the capability to closely reach a large number of consumers providing similar experience to direct marketing with much lower costs. It gives you the opportunity to take advantage of the power of word of mouth (WOM) or in this case electronic one. According to a study done by Steffes and Burgee from Towson University, the information the students gained from eWOM is more in ¬Ã¢â‚¬Å¡uential in their decision than speaking with friends in person (2008). Also, according to Alexa, A web traffic monitoring company, out of the top 10 most visited websites in the world, four are social ones and the rest are general search engines. Looking at Malaysias top 10, the number increases to five with the first spot occupied by Facebook -a social networking website (Alexa.com). Social networks like Facebook has over 350 million active users of which 70% are international ones with an average time spend of 55 minutes per day (facebook.com); MySpace -another socia l network -has over 100 million active users (myspace.com); Technorati has more than 133 million indexed blogs (January 2009) and 77% of active internet users are reading blogs (Adam Singer, 2009). Being able to influence even a small portion of a consumer base of this magnitude will produce noticeable results despite the difficulty of relating social activities to a percentage of revenue. Bear in mind that Social Media Marketing (SMM) is not to be used to sell, at least not directly. However, SMM is used to generate awareness and exposure to the business, reduce overall marketing expenses, increase traffic or subscribers to own website, create new business partnership, rise up in search ranking, improved PR, and an ending with more loyal customers (Michael Stelzner, 2009). If approached with intent to sell, internet users are now are savvy, they will be able to smell you coming and will shun you immediately. 3. The Way to Successful Social Media Utilization The use of social media as a marketing tool -if done right can yield into huge benefits. To fully utilize the social media, the organization should include it in their marketing planning as it needs a careful preparation to know the medium best suited for the companys activities. Unfortunately, lots of people look at social media as a free marketing tool, leading into little planning which in return yields no benefits and in some cases even negative ones. While it might not take much -if any- financial wise, social media marketing do consume a lot of time. On the other hand, the financial requirement makes it the best choice for start up companies and individuals. The first step in the plan is to see if social media is suitable for you as it is not for everybody. Businesses with products targeted at elderly or retired people, wont generate much benefits from using it. Also, companies with tight government regulation supervision shouldnt pick social media as a marketing tool. After e nsuring that you belong with the majority, whose social media engagement suits their activities, you have to decide on your objectives; the desired results from engaging into social media. This in return will help in choosing the best suited tools (Anita Campbell, 2009). This paper will cover in some details a part of these tools and their uses later. Within the social sphere, organizations cant push their messages or products to the consumer; rather they have to lure the consumer toward them. To be able to achieve that, the message should attain certain attributes to be considered attractive enough to lure them. First of all, the message should sound familiar to the target audience. People like to communicate with each other. Try reaching them, listening to their ideas and thoughts, and then formulate your message. Adding a budget to the mix in the form of incentives can encourage much better feedback as well as help spread the word associated with the incentives. The third element that can be thrown to the mix is fame. Providing the audience with a chance of fame, be it as small as it gets, it can really stimulate the audiences interest. The forth element is the fun, entertaining one, which is shared with most of the online activities. Adding the fun entertaining factor can excite the audience to spread the word. Lastly, the mes sage should contain the mobility factor; the ability to move from one person to the next (Richard Clark, 2009). Having at least one the first four elements along with the last one will encourage a beneficial response from the community. An organization should continue to listen to the community as long as it is in business. Since anyone can say anything, a company should always keep an eye on the sphere. Listen to what the communities say about it. This help in controlling bad press and empowering good ones. Of course, monitoring the blogosphere may seem impossible, fortunately, there are some tools that keeps the company notified whenever a new entry with its name appear in the wild. 4. The Way to a Catastrophic Social Media Utilization As beneficial as SMM can be, a misuse or unplanned approach can result in a total waste of resources. Lacking a staff member who can handle a frequent delivery of quality content can degrade the social effort. Also, the absence of a strong message that can create a community around it will result in a partial loss for the impact on people. Social media is global, so, cautious should be practiced at all times to avoid any offending messages. Not only that, a corporation should realize that social media is an open platform and there is no such thing as off-the-record and for that not only should they monitor their own channels but also their employees. There have been many incidents where companies had to fire their employees for inappropriate messages posted in their own personal spaces. One famous incident when Delta Airlines had to fire Ellen Simonetti a flight attendant over inappropriate pictures posted in her blog in the companys uniform (Ellen Simonetti, 2005). To avoid such inc idents, the organization should provide clear guidelines to what is appropriate and what is not when it comes to their social messages. 5. Blogs We have mentioned earlier different social media tools that can be utilized to the benefit of the organization. Now, we will discuss these in further details while providing real examples for the usages of these tools by other organizations or individuals. Starting with blogs, which as mentioned earlier is a website with regular entries of commentary, descriptions of events, or other material usually maintained by one person with few exceptions where they are maintained by a group of people depending on the function or goal of the blog. Blogs also give the readers the ability to leave their comments in an interactive format. This feedback mechanism of the blogs is one of the main reasons why blogs are one of the most important social mediums. From an SMM point of view, the feedback is the opinion of their consumers, their needs, or their dissatisfactions which make them a gold mine of information for the company. A lot of companies had already adopted blogs and integrated them to the ir daily operations starting with CEOs like Jonathan Schwartz (President CEO, Sun Microsystems) and George F. Colony (Chairman CEO, Forrester Research) and a long list others. So what does these CEO talk about? Most would think that talking about their companys milestones, new products or services, or future plan would be the obvious choice. But going back to the reason should most companies based their activities on social media is to raise awareness. Not many people will want to read about the companys achievements or its products, thats the purpose of the main website of the company. These CEOs blogs actually contains interesting and useful materials. If we take a quick look at George Colonys blog, we will find his personal thoughts, expectations, review, etc. but all with a unified theme, the CEO perspective. One of his entries were regarding the imminent dominance of Apples iPhone among CEOs over the Blackberry ones and listing iPhone features that the blackberry lacks. Norma lly, you wouldnt expect to see a mobile review in a research company CEO blog though he still managed to keep it relevant to the overall blog theme, but that what makes it interesting. Thats what makes people coming back to you. Because each blog will compete with millions of other blogs and to stand tall among the crowd, you have to distinguish yours. If you are a small business owner, your blog could be relevant to your industry. But regardless of the blogs theme, without valuable content, the blog will be a definite waste of time. Passing the CEO blogs and going further into the companies hierarchy, we can also find many of the management team, adding their own touch to the blogosphere like Tom Berquist (CFO, Ingres) and Michael Tiemann (CTO, Red Hat). Going further all the way to developers, analysts, etc., you will find plenty of other blog writers. Some companies have also what can be called an official blog. These official blogs are similar to an announcement board, where org anizations announce new products, technologies, or ideas of future plans, though in most of these cases, these companies already have interested loyal audience who are eager to listen to them. A good example is Nokia Conversations. This blog might seem to be a portal to announce new mobile phones, software, or services. But it is more than that, as the name suggests, Nokia tries to engage their readers as much as possible. They hold social activities sometimes, for example, a photo context for one of their camera phones. This blogs provides lot of valuable knowledge to Nokia. Based on the feedback from this website, Nokia fix problems, annoyances, or add missing features to their products from the comments and suggestions of their audience. This creates loyalty to their brand. It is a win-win situation for both; the customers get the product and the company gets the sales. Of course, when it comes to small businesses and entrepreneurs, the case is usually different as their first an d main objective is to raise awareness as oppose, for example, to Nokia Conversations where the main goal is the good publicity, the customers feedback and the loyalty. For those individuals, creating a blog, or creating a page in a social network -as discussed later -is not enough. For people to come to you, you have to get to them first; participation on other blogs -in the same industry -will inform the audience of your existence, your personality, and you interests. You cant tell people to come to you, but you can go to them, raise their interest and let them follow you back. One of the best utilizations for the power of blogs is demonstrated by Adobe Inc. They have create a comprehensive network that allows for personal interaction between people with common interests-those interests, of course, are related to Adobe and their broad range of software products. The result is an officially sponsored message board and blog site dedicated to informing the public about Adobe, answering questions about products and product applications, and whats more is allowing public input on the developmental process of future Adobe software titles. They have compiled all of these features together in a feed aggregator called MXNA (Adobe XML News Aggregator). According to Adobe, this tool is designed to monitor over 2400 Adobe related blogs and news sources all in one place. As a result, users can search through all of these sources for articles, tutorials, code samples, downloads, sample applications, information or help they need and if they have a question that doesnt ha ve an answer, they can post it to get their answers from Adobes staff. Thus creating communities that are completely and wholly devoted to being the definitive destination of any and all who seek answers about all things Adobe (Greg Brian Martin, 2007). From Adobes perspective, they have given customers the satisfaction that the company is committed to helping them get the most out of their purchase and making sure that the customer is satisfied with the product. Second, the originated communities also exist so that those users who have discovered solutions to problems they feel are common or troublesome (or both) may share these ideas with fellow participants of the communities (Greg Brian Martin, 2007). By giving the public the opportunity to not only ask when they need help but also, to answer and help other members of the community, Adobe has exponentially cut down on their customer support costs. Usually the return on investment in social media cannot be quantified, but in Adob es case we can somewhat relate to the result of their investments. Their costs of service and support went down by $6 million in the same period between 2006 and 2002 when the communities where introduced. 6. Social Networks The second tool of interest in this paper and one of the fastest growing is the online social networks. These networks function like an online community for internet users. It is different from site to another, but usually members share a similar interest e.g. Flixster -for Movies enthusiasts -or similar hobbies like Spoccer -for Soccer players. Yet, there is the general type where most of the crowd resides. Ahead of the crowd is Facebook follow by MySpace in terms of the number of active members. It differs from one site to another, but once you sign up to one of the services, all of them will suggest that you create your profile. Though the available fields to fill differs depending on the interest, they all ask for the same basic information whether you are an individual or an organization. Honesty is an important factor when filling the profile, as getting caught lying in a social network is more devastating than off one. After preparing your profile, you should try to look for p eople with the same interest to start connecting. Depending on the type of industry, you might want to look into different sites. The most common website among professional is LinkedIn, though, when you are targeting the general public Facebook is the best choice as it has the largest base of members. But if you are working in music industry, for example, MySpace is usually a better choice. Though, Willa Plank would argue that for small businesses, it is better to start in smaller more related communities as it is easy to disappear among huge crowds (2009). Social Media Marketing has been adopted by many of the large corporations like Dell, Hershey, and Kraft but one of the most outstanding is a community for moms called Vocalpoint by Proctor Gamble. The program recruited thousands of women who were picked because of their large social network. They were recruited to talk about PG products to their friends (Robert Berkman, 2008). But SMM is not exclusive to businesses, but it can also help hobbyists and individuals. For example, if you are in a garage band, as mention earlier, MySpace is known for its music services and it would be the best place for the band to start promoting itself. One of the best examples is OmniSoul (aka. The Crash Motive), a Newark, Delaware band. The five member of the group met at University of Delaware and they first hit when they won Battle of the Band competition there. Then the band began touring around their local area growing their fan base and the local radio started playing their songs. Eventually, the y developed their own website and their MySpace pages. Their individual pages were like any normal page with basic information. The band page, on the other hand, includes a profile picture of the entire band, an audio player with four of the bands original full-length songs in rotation, a list of upcoming tour dates, a list of friends, and a comment area where friends can leave messages to the band (Greg Martin, 2007). Derek Fuhrmann, the lead singer of the group had the following to say about MySpace, MySpace is an amazing tool for bands today to not only promote their music, but more importantly to keep in touch with their fan base. Making fans an intricate part of a bands world through daily interaction is really a brilliant concept. (Greg Martin, 2007). The band is hoping to get the nationwide exposure they need from the MySpace page. They hope that the social networking feature of MySpace will help their exposure, by adding as many friends as possible. The more friends the band has, the more people will come into contact with them. The exposure is not for the band name only, but also for their music. We mentioned earlier they had four full-length tracks in their space, any of their friends, can take these songs and post them on their personal Space, where it will be played whenever someone visited their website. On top of gaining the exposure, they also hope to strengthen its relationship with preexisting fans. They kept feeding them information of the bands day to day activities, news postings, the occasional MySpace promotional contest, and by posting on friends comment spaces, the band seems to be committed to reinforcing the ties it has already created. Their efforts paid off and on December 27th, 2009 they performed their last show on their first nationwide tour at Deer Park in Newark, DE. The success stories resulted from social networks are beyond numbering, however, for the sake of diversification, two more quick examples will be mentioned. Social networks were there to help corporation and small businesses, but they also exist to help individuals, too. Kristen Luke is a principal at Wealth Management Marketing, a small financial marketing advisory firm in San Diego. Her story with social networks started out with LinkedIn. There, she was found by Dow Jones News Wire reporter. The reporter formed some interest in Kristen, so she called her and quoted her in a couple of stories in Wall Street Journal. This turned into increased traffic on her website (Stephen Arnold, 2009). The second story is a bit different than the norm as Bradi Nathan and Terry Starr started by conducting a survey on Facebook before launching their business. The survey was targeted at working moms and moms who wanted to go back to the workforce. The idea behind the survey was to find out what mom s would want from a mom social network. The results of the survey are the bases of their blossomed business (David Spark, 2009). 7. Micro-Blogging Micro-blogging is one of the most recent tools to appear; yet, it is growing at an alarming rate. As mentioned earlier, it is a service that allowed its users to publish short messages of around 140 characters or less. Its limitation of 140 characters is overwhelmed by its tight integration with mobile phones. Most micro-blogging services provide the ability to add a new entries using SMS and also receiving others entries by SMS in addition to the regular browser from any pc or even cell phones. This ease of access is what helped burst its success. Though, the 140 doesnt seems like much to say, yet, the last couple of years have shown, as will be shown later, its devastating power. Throughout this paper, Twitter -the most successful micro-blogging service -will be used interchangeably with micro-blogging. Micro-blogging shares the some common grounds with the other social media; if you want to be followed, you have to be interesting to people. Whole Foods Market realized that fact and since their first day on twitter, they abide by that rule. Within a week of highlighting some fun things that were going on at specific stores, people started noticing them on twitter. From there the market kept getting more publicity and within a year, they had over a million followers (Cody Nolden, 2009). While Whole Foods twitters were related to their stores, the CEO of Zappos.com took a slightly different approach. He personally drives the corporate account and always has something interesting to say most of which are not related to work. But most of them had one thing in common, humor. Now, Zappos has over 1.6 million followers (Cody Nolden, 2009). Dell has a more direct approach toward its twitter. It uses the medium to send exclusive offers to their followers. By June 2009, they made over $3,000, 000 in twitter related sales (Antone Gonsalves, 2009) Interest will get you followers, but to keep them, the personal element should be added to the mix. JetBlue Airlines and Southwest Airlines have two things in common; operating in the same industry and they both twitter. Both companies offer similar messages in their twitters; however, JetBlue has 600,000 followers more than Southwest. By taking a closer look at both channels, you will notice that over half of JetBlues messages are in fact replies to other people where in Southwests the percentage goes way down. People tend to feel wormer toward a personal response (Cody Nolden, 2009). The best methodology to approach the micro-blogging differs by the industry, the goals, and the targeted audiences and limited by creativity. A group of tourist information enthusiasts at Coos Bay, Oregon, led by Katherine Hoppe, looked at twitter differently. Instead of taking a direct approach, they looked at twitter as an opportunity platform. The group kept looking around twitter hunting their towns name; looking for an opportunity to promote it. One day, Lee Hopkins along with his friend were planning a road trip from Seattle to San Francisco. They twittered their friends to suggest a place to stay, and one of them suggested Coos Bay. Katherine caught the message and contacted Lee and she was successful in persuading them to stop by the city. They stayed for a couple of days, enjoyed it, blogged their trip, and added what became a popular series of videos for the trip. Unfortunately, not all companies apprehend the concept of social media and micro-blogging. JCPenney has taken a strange twisted approach to reach people on twitter. They stalk anyone who mentions the word shopping in an entry. They ambush the writer with a message similar to check out JCPenney online at www.jcp.com à ¢Ã¢â€š ¬Ã‚ ¦ No wonder they dont have too many followers. Micro-blogging has been useful to many, useless to some, and it has been disaster to others. Twitter has a hidden ugly face too and it showed it to Horizon Realty Group a Chicago real estate company. The story began with one of the company tenants Amanda Bonnen. Amanda twittered to her 20 followers that the company didnt care about the mold in her apartment. Because of the comment, the company filed a law suit against her, asking for $50,000 in damages to their reputations. They argued that there was no mold in her apartment. The next day, the law suit became one of the hottest topics in the whole twitter network which mean, the comment of irritation to 20 twitterers became a hot topic to thousands and thousands of people. Social media users do not read all the facts carefully before flaming. Whether Horizon Realty was right or wrong, no one in the social network would see the $50,000 as reasonable, either. The ugly face of micro-blogging doesnt just scare, it usefulness goes beyond that sometimes for a whole city like the city of Phoenix, AZ. One night at the city, a group of friends found out that their car had been towed as a part of a towing scam thats been going on for over a year and a half. The group behind the scam didnt know that this group was one of the most active twitterers in Phoenix. As a result, within 24 hours, there has been an investigation, and the word has reached the mayor and city council. Within 48 hours, the local media got involved covering the story. Within 72 hours, the scam has been shutdown (Sandra Gonzalez-Bailon, et al. 2009). So, what does the mean to businesses? Even though it makes twitter looks scary, it should only makes companies to jump in with both feet and eyes. Jumping in with both feet can help the company building a close relationship with the consumers. But thats not all; they should also keep an eye on what people say about them. Being there in the first place before disasters can help form a better response and ease spreading it around. 8. Social Bookmarking Social bookmarking started as a service to keep your bookmarks with you wherever you go. Then it was morphed into a full fledged social community to share sites of interest, articles, images, or videos. Other people can rate, tag, and comment on these bookmarks which might seem like a social filtration for these bookmarks. The usage for these services is a straight forward one and the easier it is you make it for visitors of your website to bookmark it, the faster it will spread giving the interest factor existence. NBC11 in California realized the benefit of social bookmarking so they started by adding the option to share their news on Digg with a click of a button. Soon after, they realized also that the news with pictures are the most submitted ones. Since the inclusion of Digg into NBC 11 website, the site traffic has spiked (Figure 1) (Adam Singer, 2008). Fig. 1 Traffic History for NBC11 before and after integrating Digg 9. Video Sharing As the name implies, the websites helps their member to upload and share videos with the community. So many people became famous overnight because of these websites. The top most viewed video on YouTube -the most popular video sharing website -for 2009 was for a 48 years old Scottish lady signing in British Got Talent TV show. Now that lady signed a contract with Sony Music and released her first album which is on number 1 spot in the top 200 Billboard list (Stan Schroeder, 2009). The business sector wasnt left behind; some companies were able to utilize the power of these websites too. One company to make a successful use of the video sharing is Blendtec. They introduced a serious of interesting, funny, and low cost advertisements which immediately gone viral over the network. Because of the series, the ads resulted in increasing the sales of the company five times (Samir Balwani, 2009). 10. Conclusion When traditional media giants like CNN or MSNBC jumps into the social media wagon, you realize that it is not something to be taken lightly. Social media is here to stay; it is not a passing event. For businesses, it is only a matter of what is the best way to take advantage of it and there is no special formula to answer that. It is not a one size fits all thing. But it is safe to say that the different tools of the social media can work well together and making use of more than one tool can produce better results. For example, simple things like linking your twitter or blog to your social network account, so that you can share your feed immediately in your social network. Another usage would be to twitter your blog entries. In the Coos Bay incident, mentioned earlier, the group created a Flickr -a social site for sharing images -album to hold images from around their town and encouraged the people in town to post their pictures. Social media marketing should be planned carefully, e ven though the financial costs might be nominal to none, but the time consumption factor isnt to be overlooked.

Think Before Speaking Essays -- George Orwell, Animal Farm

The author George Orwell earned a reputation for standing apart and making a virtue of his detachment. In 1948, he created an image of communist Russia in the form of animals. Orwell’s book, Animal Farm, depicts this huge allegory. Animal Farm tells the story of a farmer overthrown by his animals who then take over the farm. The animals want an anti-human-like society with equality for all. When the pigs become more and more like humans with a social hierarchy, the farm’s society is destroyed. The ignorance of other animals leads to the pigs’ oppressing others. The author Will Rogers once stated, â€Å"When ignorance gets started it has no bounds.† The ignorance of a horse, a donkey, and the sheep play an enormous part in their suppression by the pigs in Animal Farm. When a horse named Benjamin becomes unaware of actions going on on the farm he tends to lean on the leader Napoleon’s opinions for support. After the animals were slaughtered, Boxer said, â€Å"I do not understand it. I would have believed that such things could happen on our farm. It must be due to some fault in ourselves. The solution, as I see it, is to work harder.† (Orwell 85). By ignoring the fact that many of his fellow animals were harmed, Boxer is showing that he does not understand the reason of the slaughtering. The real reason for the animals being killed is because of them opposing the pigs. The pigs could simply execute additional animals for a second time without Boxer and other animals not knowing the motive. A different time Boxer shows that he lacks knowledge is when he only takes Napoleon’s opinion as an answer to difficult questions. Boxer states, â€Å"If Comrade Napoleon says it, it must be right.† (Orwell 56). This is Boxer’s response towards eliminating ... ...en interrupted the Meeting with this. It was noticed that they were especially liable to break into `four legs good, two legs bad` at crucial moments in Snowball’s speeches (Orwell 47, 48). The sheep’s only saying to support their opinion was â€Å"Four legs good, two legs bad.† Rather than, making speeches and creating debates the sheep only yelped one saying in their support. Bottom line- ignorance leads to oppression. Why is this important? By using Animal Farm to represent communist Russia Orwell showed that ignorance and oppression are still present in the modern world. Boxer’s, the hens’, and the sheep’s lack of knowledge is still present today. To stop oppression through ignorance all should think before they act or speak. Oppression through Ignorance can be stopped if all notice how much power they have in their hands. Works Cited Orwell, George Animal Farm

Matt Moreau’s Dilemma Essay

Introduction Chuck Mackness, the president of Bantings department stores recently appointed Matt Moreau as head of customer services due to customer complaints at the other department stores. To help Matt in the staffing of his newly created department, Steven Judson, corporate personnel manager, refers Sally Armitage, an ideal candidate who holds many years of management experience at other department stores. After calling Tony Abbott, regional manager, who worked with Sally and gave her performance appraisal, Matt finds out that Sally recovered from cancer a few years ago and is unsure whether Sally would be capable for the high demanding position. This paper will analyze the ethical issues and alternatives for this case. Identify the Stakeholders Matt Moreau is the newly appointed manager to improve the quality of customer service. His task is difficult and demanding because the stores are managed through an operations department who reports to the president. This means Matt will have little authority to implement new programs unless he hires people with line management experience that have developed credibility with the operations department. Chuck Mackness is the president of Bantings and appointed Matt as head of customer service as a result of customers complaining at other department stores. He expects Matt to implement new programs for the staff and stores and wants to see results by Christmas. On his last field visit, he met Sally and she indicated that she would benefit from head office experience. Chuck mentions this to Steven Judson who passes onto Matt. Tony Abbot is the regional manager that encompasses Chute Hill store where Sally is working. Tony worked with Sally when she was the assistant manager at Eastland Mall store and together they turned the store around from being the worst performer. Afterwards, he gave a performance appraisal of Sally giving her much of the credit. Tony is affected by the decision because if Matt promotes Sally, he will have to work with a different manager at Chute Hill store. Sally Armitage is a highly competent manager at Bantings who started out as a clerk and worked her way into management. She always had good or excellent performance appraisals and has management experience at various department stores. Although she is in good health, her medical history shows that she had cancer a few years ago and she still goes every three months for regular checkups. Her current position at Chute Hill store is only 10 minutes away from her home whom she lives with her teenage daughter. Despite the high performance, her medical history will be factored into Matt’s decision. Other stakeholders include Sally’s teenage daughter and the other departments in Bantings. Sally is divorced and if she does get hired, she will have less time for her daughter because she would have to commute on the road longer. The other departments in Bantings will be affected because with Sally’s ambition and her creditability to the president, the customer service department will be able to implement organization-wide programs. Stakeholders’ Frame of Reference Matt is interested in adding Sally to his staff because of her experience and her relationship with Chuck but also understands the risk of hiring an employee with her medical history. The risk is if Sally’s health deteriorates halfway through, there won’t be someone else to fill her position. It is also important to consider the cost of training and how detrimental it would be to the department especially when it is a very demanding position. Chuck Mackness, the president of the company is indirectly involved. He mentions Sally to Steven because he must have noticed her ambition to climb the corporate ladder and that he may have seen some personal traits in her. That way, Matt would of consider Sally as an candidate and the possibility of hiring her may lead to Chuck working with Sally someday. Tony Abbott does not want Sally to leave her job because he understands the health issues after working with her at the Eastland Mall store. Although Tony gave her a performance appraisal, he understands the absences Sally took were serious. During the conversation with Matt, Tony believes Sally should not be hired because of her current state of health. He believes Sally is able to cope with her current position because she lives only 10 minutes away and that she has got a good staff when she’s not feeling 100 percent so she can coast a little bit. Sally is looking for a position in head office because she is ambitious. She does not consider the factors that would affect her if she does get hired. Her commute to work would increase to one hour each way unless she moves closer to downtown. The job would take a toll on her health and she would not have much time for her daughter with the late nights, meetings and traveling. Even if her illness comes back, she believes she can cope with the demanding job by working even harder to prove to herself that she can do anything. Sally’s daughter would not want her mother to be hired because that would lead to less time spent together and if they do move to downtown, Sally’s daughter would be one hour away from school or she would have to change schools. The other departments in Banting would not want any change in operations because they would have to learn new procedures and software. Ethical Issues Matt is obligated to make decisions in the interest of the company. If Sally is hired and her illness comes back, this decision would lose money for the company and Matt’s position to improve customer service would be hampered. Also the fact that Chuck wants to see results by Christmas would put even more pressure on the department if Sally becomes ill. Because Matt knows about her medical history, he should make the best decision in her interest. By hiring Sally to the demanding position could potentially endanger her health. If her illness comes back, it would be detrimental to her and Matt. It is also important to consider her daughter and the toll it would take on their family. Alternative #1 – Hire Sally The first alternative is to hire Sally. This option has the highest risk and highest reward. The risk is by promoting Sally, her health could deteriorate and she would not be able to perform at a high level. At that point the company would have invested into her training and would not be able to train another employee in the time. The company would be at a loss and the original objective of improving customer service would not be executed properly. The upside of this is that Sally is able to cope with the stress and excels at her position. Her proven management experience and her drive to perform at a high level would ensure the improvement of customer service. Alternative #2 – Hire somebody else The second alternative is to hire somebody else with a clean medical history. This is the safest alternative because the company would not risk the possibility of the employee not able to perform the job. This option would not lose the company money as the employee would not have any sudden medical problem. There would most likely be other employees who are interested in the head office environment and are as qualified as Sally. Alternative #3 – Rent an apartment suite in downtown for Sally The third alternative is to rent an apartment suite close to downtown so the burden of the long commute for Sally is gone. The company would incur additional expenses but as long as Sally’s benefit to the company is greater than the expense, the company would go with this decision. However the risk that the job is too stressful for Sally is still present. The late nights, meetings and tensions could prove too stressful for her. Choice of Alternative The second alternative is the best option for Matt. He is able to control the fact that whoever he hires will be not have any major health issues that would ensue later on. Although Sally is the ideal candidate for the position, there are other candidates with years of management experience and have developed credibility with the operations types. In the other two alternatives, where Sally does become ill due to the demanding job, she could file a lawsuit for employee negligence. This would not happen and this alternative is also in the best interest of Sally because her current position is optimal for her health and her family.

Anne Hutchinson Essays - American Political Philosophy, Free Essays

Anne Hutchinson Essays - American Political Philosophy, Free Essays Anne Hutchinson Anne Hutchinson She was born as Anne Marbury in 1591 in Alford, England. Her father, Francis Marbury, was an official in a church in Cambridge. He was not content with the Church. He declared publicly that many of the church ministers were not fit to guide people's souls, and for that he was jailed for a year. Even so, he continued verbally attacking the Church, claiming that high church officials freely appointed whoever they wanted, and those people were not usually qualified for their positions. Tired of constant arrests and inquisitions, he finally chose conformity and calmed down. Anne spent a lot of time reading her father's books on theology and religion. She admired his defiance of traditional church principles. She was also fascinated with theological questions like those about the fate of the Native Americans, who did not know about salvation. When she was twenty-one, she married a man named Will Hutchinson and became known as Anne Hutchinson. She also became a mother to fi fteen children. There was a minister, John Cotton, who she always admired. He was originally a Protestant, but as time passed he leaned more and more towards Puritan beliefs. Like her father, he spoke about the corruption in the clergy and called for purification of the Church. He recognized the destructive influence of the Catholic Church on the Church of England, and talked about opportunities for religious freedom in America. Anne Hutchinson's family went to Reverend Cotton's church every Sunday to hear his preachings. Eventually, John Cotton's dream came true, and he was able to cross the Atlantic Ocean and come to New England. In 1634, Anne Hutchinson took her family and followed him to Massachusetts. She wanted to express her increasingly Puritanic views, and she wished to be once again part of John Cotton's congregation. During her voyage to America, she assembled groups of women to discuss religion. She spoke of her views, and became known as a radical. She even claimed that God had revealed to her knowledge of the day of their arrival. Out of sheer coincidence, or for some other unknown reason, she guessed it correctly as September 18, 1634. To her great surprise, New England turned out to be more religiously constrictive than England ever was for her. She was not welcomed warmly by John Cotton because of her unorthodox views. He told her that it would be best for her if she would withhold from speaking about her views. As a prerequisite for her acceptance into the Puritan Church, she had to accept that she was guilty of wrong thinking on the ship and God had not really revealed to her the day of their arrival and that it was a mere guess. She compromised, but in her mind she still held on to her views. She believed that faith alone could bring salvation. She also believed that all people could talk to and receive an answer from God if they would listen. She once said that she felt that nothing important could happen if it was not revealed to her by G od beforehand. Seeing the apprehension of the Church and the community at her views, she only expressed them in the privacy of her own home where she sometimes assembled women to share her ideas with. She was never in open defiance of the Church. Although she disagreed with some of its principles, she was still its devoted member. John Cotton also understood the harsh regime of the Puritan Church and its intoleration of nonconformity. He once said that in New England, members of the Church suffered for having a mind of their own. There was another prominent religious figure in New England. His name was John Winthrop, Governor of Massachusetts Bay Colony. His dream was to found a city where the Puritan religion would be followed with utmost devotion. He sincerely believed in the inferiority of women to men. He also believed that a woman who devoted herself to reading and writing had lost her understanding and reason. He wrote that women should leave the intellectual work to men, whose minds are stronger. He urged them to honor and keep the place that God had set for

Imagery In Macbeth Essays - Characters In Macbeth, Free Essays

Imagery In Macbeth Essays - Characters In Macbeth, Free Essays Imagery In Macbeth Imagery in Macbeth Essay submitted by Unknown In his plays, Shakespeare uses many forms of imagery. Many forms of his imagery are used in his play 'Macbeth,' including the forms of clothing and darkness. Each detail in his imagery, it seems to me, contains an important symbol of the play, and symbols that we must understand if we are to understand either the passage it is in, or the play as a whole. In 'Macbeth' I think that the imagery of clothing is used to suggest that throughout the play, Macbeth is seeking to hide his disgraceful self from his eyes and from others. I think that Shakespeare wants to keep alive the ironical contrast between the wretched creature that Macbeth really is and the disguises he assumes to conceal the fact. Secondly, I think that in the play honours are thought of as garments to be worn; likewise, Macbeth is constantly represented symbolically as the wearer of robes not belonging to him. He is wearing an undeserved dignity. A crucial point in describing the purpose of clothing in 'Macbeth' is the fact that these are not his garments. Therefore, Macbeth is uncomfortable in them because he is continually conscious of the fact that they do not belong to him. In the following passage, the idea constantly recurs that Macbeth's new honours sit ill upon him, like a loose and badly fitting garment, belonging to someone else: New honours come upon him, Like our strange garments, cleave not to their mould, But with the aid of use. (1.3.144) The second, most important chain of imagery used to add to the atmosphere is that of the imagery of darkness. In a Shakespearean tragedy a special tone, or atmosphere must be created to show the darkness and blackness in a tragedy. In Macbeth, Shakespeare uses the design of the witches, the guilt in Macbeth's soul, and the darkness of the night to establish the atmosphere. All of the remarkable scenes take place at night or in some dark spot; for instance, the vision of the dagger, the murder of Duncan, the murder of Banquo, and Lady Macbeth's sleep-walking, all occur at night. Darkness is the time when the traveller hastens to reach safety in his inn, when Banquo rides homeward to meet his assassins; furthermore, it is the time when the wolf howls, the owl screams, and when murder steals forth to his work. In 'Macbeth' I think the darkness symbolizes many things. First, and most importantly, it stands for the evil and death in the play. The darkness could partially blind out all of the horrible things that occur in the night. For, only in darkness can such evil deeds be done. Secondly, the darkness shows one of Lady Macbeth's weaknesses: her fear of the dark. In the play, phrases of fear escape from her lips even in sleep. She believes darkness to be the place of torment. In the whole drama, the sun seems to shine only twice. First, in the beautiful but ironical passage when Duncan sees the swallows flirting round the castle of death. Next, when at the close the avenging army gathers to rid the earth of its shame. Therefore; I can conclude that darkness is used to establish the evil parts of the play; whereas, daylight is used to establish victory or goodness in a play.