Analysis Of Pantene s Advertisement Not Sorry

Pantene’s advertisement entitled â€Å"Not Sorry† stands out amongst other ads because it employs both verbal and nonverbal forms of communication in order to convey a message that goes beyond selling their brand. The ad strives to empower females and encourage a pivotal change in an unacceptable aspect of societal behavior. It opens with a question: â€Å"Why are women always apologizing?† The words are in a bold, black font with a white background. The simplicity of their appearance draws the audience’s attention. The graphics are direct and unadorned, speaking directly to the message and motivation behind the ad. It is an engaging question, one that gets at the heart of a prominent societal issue: what is the role of women and how is it different to that of men? At first, the audience may be unclear about what the question means: â€Å"apologizing† for what? But, the montage of diverse women in different environments quickly makes its point. Each of them is saying â€Å"sorry† to male figures: co-workers, husbands, bosses, even strangers. The issue is that none of the women are shown doing anything deserving of an apology. Despite this, it appears to be their immediate, automatic response. Then, a major metamorphosis occurs with the women in the video, and suddenly, they are no longer saying â€Å"sorry†; instead, they say â€Å"sorry, not sorry†. Ultimately, Pantene desires to promote a change through showing viewers a better, altered reality from that of our own, by utilizing innovative marketingShow MoreRelatedThe Sexual Commodification Of Women1424 Words   |  6 Pagesstreet smoking cigarettes. This step was presented to the public as a liberal act for feminists; suddenly women were encouraged to smoke as a symbol of their freedom. Thus began the psychological warfare that is present and proven through many advertisements. The public can easily lose sight of the priorities being set by feminists a s consumerism facilitates purchases of almost anything one needs in the way beauty or entertainment. That being said, it is extremely difficult to analyze complex culturalRead MoreAdvertising Advertisements And Body Image1645 Words   |  7 PagesThis guidance note, approved by the EASA Board in 2009, is designed to assist the advertising industry and SROs in ensuring that women and men continue to be portrayed positively and responsibly in advertising. History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE Authors have also attempted to correlate various demographic variables such as age and education, as well as geographic variables with preferences for role portrayals in advertising. Through the ages men have been considered to be financial